If you have already created your website or blog and want to know how to advertise on Google, then you are now reading the right article, because we are here to help you with this task. If your interest is to monetize your projects on the internet, you will certainly need to learn how to advertise in the biggest search engine in the world.
Let's divide today's learning into two steps so that you can better absorb all the information much more. These two steps are:
- Free ways to advertise with: Seo techniques, content marketing and Google my business;
- Paid ways to advertise: Google Ads (formerly Adwords) and Adsense.
We will show you in simple steps how your online project can increase your earnings. Wassup let's get started?
Advertise for free?
In this part we are now going to address the issue of how to advertise for free, but at no time are we telling you that it will be easy. It will be simple, but not easy.
Organic traffic:
Using SEO techniques is a set of strategies that have the purpose of improve the position of your website or blog in Google search engine search results.
So, to start this strategy, you should always start by doing a good keyword research in order to understand how your users behave on the web.
Then try to segment your target audience, always identifying and producing quality content to answer their questions on the internet.
Once this planning is done, post your content using SEO strategies that will make your content visible to the search engine and to your users as well.
Content Marketing:
Providing content for pages, blogs is an excellent way to use content and market your business online. And the most important thing is that with content marketing strategies you can always offer high quality content to your entire audience.
The biggest goal of all will always be to attract more visitors, applying strategies to convert these visitors into loyal customers. Therefore, always try to create content that will solve the lives of your customers at all stages until they make the purchase.
Google My Business:
Google my businessO It's a completely free mechanism, and with it you can enhance your company and get the attention of many more customers without investing a single penny.
To use Google My Business is very simple, just create a free account using your G-mail, and then fill in all the details of your company, service or business.
You will be able to insert photos that represent your company, inform your customers about your location through Google Maps. Opening hours, phone and more.
An important note that we cannot fail to inform you of, after completing your registration and filling in all your information, Google My Business will send you a letter. This letter contains a code, as soon as you receive it, access the website, confirm this code, and your company will be online.
Because your company or business will only be visible on the internet after this confirmation. This is their way of confirming that your address really exists.
Your customers will be able to contact you and also leave reviews about your service and services provided. It is certainly an excellent place to advertise for free.
How to advertise using paid forms?
In the topic above it was talked about how to advertise using free forms, but if you are interested in investing in paid traffic (sponsored ads) to have your website at the top of search results, then follow the options:
Google Ads:
Google Ads (formerly Adwords), as it is called today, is an excellent place to make paid ads, where you can quickly create campaigns that will appear at the top of search results.
A Google Ads ad is very easy for users to identify, as they are usually marked with a green or yellow tag, or it will simply say “ad”. This is a way they found to show visitors that it is a paid / sponsored ad.
There are many advantages to advertising using this tool, as your site will appear in search results in a targeted way for the keywords you want and choose in the word planner. That way you will be able to convert visitors into customers much faster.
Not to mention that you only pay when the visitor clicks on your ad, known as CPC (cost per click). For this reason, your biggest concern is to create a good campaign that is very well segmented. And that it reaches a lot of users on the internet who actually have a great chance of being converted into potential customers.
Therefore, before starting, you need to define your campaign goals well, which can be:
- Brand recognition: when launching a new product;
- Attention influence: trying to sell something different with a new proposal;
- Stimulating an action: it is about touching once and for all the customer who has already had contact with the offer before, but is now ready to make the decision to finally buy.
The platform offers several different locations and resources for you to implement your campaigns, such as: Search and the Display Network, both on YouTube, on the Play Store and even on G-mail. Not to mention the amazing features of remarketing that the platform makes available to its users.
Search network:
These ads on the search network are the most common and also the most used, it is nothing more than an ad that appears at the top of the page when a search is made for a certain keyword.
Look to advertise using the search network more selectively, and only to certain specific audiences that are likely to become your customers.
Always do this based on their interests and also on the demographic information that the platform itself makes available in its tool, known as a keyword planner. Here's a sample ad on the search network:
display network:
This template is displayed to people while they are browsing their favorite websites like YouTube, while they are checking their email and even in Apps.
In addition to getting a much wider reach of new customers through cookie tagging, it's also a great option for trying to attract back the customers you had in the past.
The display network is another very good way, but be careful, unlike the search network where your ads are activated practically instantly, on the display network it can take up to 24 hours to be approved.
The display network offers a variety of ad sizes and formats, both horizontally and vertically. Below is a display network ad banner template:
Adsense?
In Adsense, you will receive ads in the form of banners that are identical to those on the display network on your website or blog. The big advantage is that Google's ad platform is very strict. And they always review all ads and content to make sure they're being shown to the right audience.
Another advantage is that you also have control over what is being displayed, as it is possible to block ads that you do not want to appear on your websites or blogs.
It is also possible to define segments of services or products that accept being displayed. This is because everything must make sense to your website visitor.
Without exception, all Adsense ads are responsive, so users will always have a great experience no matter what screen size or what type of device they are using.
Top reasons to advertise on Google:
Here are the main reasons for you to advertise on the world's largest search engine:
- Faster results;
- Much more range;
- Excellent value for money;
- Total control of the metrics of your campaigns and their results;
- Real-time performance reports, even with organic or paid traffic;
- High quality traffic;
- Great audience targeting.
Conclusion:
So now you know the best strategies on how to advertise on Google, using free or paid forms. It's about time to start monetize your websites on the internet and generate income. Well, that's what matters right? Let's recap together and quickly what I presented in today's article:
- Free ways to advertise: Seo and organic traffic, content marketing and Google My Business;
- Paid forms: Google Ads advertising on the search and display network, and Google Adsense.
Now it's up to you, plan and execute, advertising on Google will certainly make a big difference in your business on the internet.
And that's it, that's it, we hope you enjoyed this learning more. Much success to you and see you next time?
Read too:
? Tips for Marketing on Social Media.
? How to Attract Visitors to My Site? Essential Guide.
