Even if it seems to be a very difficult mission, there is a basic fundamental that you need to know, so that you can reach at least the first page of search results. If this question: How to increase the visibility of my site on Google, is what you are asking yourself, here will be the answer to it.

If you have a website or intend to make one, you've probably heard about SEO and Optimization, or similar things. And certainly also that the subject of strategies and techniques to get the best positions in search results must have reached you by now.

As soon as we open a website or create an E-commerce, it is practically impossible to control the desire to see the number of accesses growing every day, but this will not be possible if you do not do a well-done job in Digital Marketing. Throughout this post, you will see useful tips to leverage the growth of hits on your website and increase your visibility on Google.

Top tips on how to increase my site's visibility on Google:

Without further ado, let's get straight to what really matters, which is to show you how you can improve your search engine visibility:

Think like a user:

That's right, if you intend to improve your site to please users, you must first think like one. For your visibility on Google to increase, just stuffing your page with keywords will not be enough, you have to think beyond that.

Assuming your page is being built for a service or product. You must organize your page in such a way that it provides a good response to users with all relevant information.

With a page focused only on keywords, opportunities are being lost, since without your page responding well to user questions, you will be losing customers.

Use Google Local:

When it comes to a local business and also online of course, the use of Google Local it's a must. In addition to being easily set up, Google Local gives you even greater benefits from increasing your visibility.

As your brand is searched for by users, Google Local will ensure your brand appears in the results when information is searched in a specific area.

Remember social media:

When it comes to visibility, what could be better than giving a direct answer to the user? Social signals already play an important role in search algorithms (and are on track to play a much bigger role).

You'll be on your way to success by opening up your social media. Today, social media are already crucial for visibility on Google, and they tend to be even more so, bringing even more benefits to your website.

Take good care of your code:

A very important factor for search engines is certainly structured data. Many search engines such as Google, Yahoo and Bing, among others, have a certain dependence on this data, so that they can provide more accurate and detailed results.

For example, details related to your online store, dates of your events and details of your company. To keep this data in good care, it is not necessary that you are a programmer. There is the Webmaster Tools tool offered by Google itself, along with details on how to use it correctly to effectively optimize your content.

Don't just Google it:

Even though Google is the search engine that people use the most, reaching 99.99% of searches, when it comes to numbers Yahoo and Bing represent a significant portion of the market and are constantly growing in the number of searches. In addition, other prominent sites are emerging, such as Duk Duk Go, which promises to offer a differentiated experience in searches.

Consider the synonyms:

One more good way to improve is by making use of synonyms. When thinking of a word, see the other possibilities that can be used, as is the example of the word vacation, which can be used as a synonym, off or rest.

Keep in mind that when searching for products or services, users may use synonyms. Therefore, with a well-written and correctly structured text containing the synonyms, they have much greater chances of visibility.

How can I increase hits on my website?

As already mentioned above, it is practically inevitable not to want to get new hits on your website, whether it is new or if you opened it a certain time ago. Here's what you can do to get more hits on your site:

Don't be lazy to create content:

This strategy is considered one of the most important, creating new content is like opening new doors to new visits. When creating new content, the following opportunities are generated:

• It may appear in search results for the subject of your new content;
• Disclosures on social media.

New products can be created, for example, for blog posts, articles, new service pages, news, landing pages for a promotion, a new page for your FAQ, among others. There are many possibilities for creating content.

Try to apply SEO techniques:

Seo techniques are very important and should always be applied in the creation of content, as this way it will be easier to identify the terms that are most searched for in the search engine. Thus enabling an easier creation of a more attractive page, to obtain better placements in search results.

It is worth noting that SEO techniques are not just for application in new content, they are composed of a variety of factors capable of helping your site to get a better position.

You must promote your work on social networks:

As previously mentioned, the creation of new content is also important to be published on social networks. Through shares, you attract more and more attention, and with each share you will receive more visits interested in your work. A very important tip is that you organize yourself to post periodically to increase your engagement with your audience.

Consider boosting your posts:

In virtually all social networks, it is possible to boost your postss. In practice, you will pay a certain amount for the social network to present your publication to a certain target audience, present among users of the same social network. With this, your content will be seen by more people, and consequently you will gain more fans in your base.

Invest in ads:

There are simple and effective ways to advertise, as is the case with social networks as mentioned above, or even Google Ads itself. That way, you can reach more people and you can gain more visibility on your website.

There is a decisive difference between making an ad on Google and on a social network like Facebook, for example. Because in Google ads keywords are used that are typed by users in the search box.

On Facebook, definitions of characteristics of the target audience that you intend to reach are used, so that the social network associates the characteristics defined by you with the characteristics of the users who received the ad. So our tip is, do social media marketing as it will only help.

Seo Tips to Boost Website:

Do you want to know how to gain more visibility for your website with SEO strategies? Also check out the following topic:

Make a good choice of keywords:

To get a better sense of which keywords would best match what visitors find what they are looking for on your site, you should ask the following questions:

• Why the current page ranking?
• Is the researcher looking for information or content about the product?
• Are they looking for something with greater depth? Or a short read?
• What style of content responds best to the keyword?

By better understanding the keyword, the sites that are best placed and what is desired by the person, you will be prepared to create perfect content.

Produce up-to-date and relevant content:

Even if it doesn't seem like it, Google recognizes and values quality content. To prove it, just check his ranking and the top 10. It will not be difficult to notice that all articles are composed of requirements of total relevance:

• They are usually long and high quality content;
• The article fulfills the research intentions well.

Even though the Seo recommendation is long and well-written content, you might not be aware of the search intents. In fact, search intents directly correspond to the intent behind your keywords.

So, before starting to create any content, try to look for information about what is ranked at that moment and try to understand why it is ranked in such a position.

Pay more attention when writing your content, be clear, objective and offer something complete. This way, it will be easier to respond to what users are looking for in your content.

See the first search results:

One of the main SEO tips for a better understanding of what users are looking for and what questions they have is to make a good observation in the first search results, in Portuguese and also in English. Whereas understanding the market trends of other countries is also of great importance.

With this, you will be able to perceive the points in common and even the questions that are still unanswered, seeking to create an even more complete content.

Seek to understand what is offered by these articles and extract some relevant ideas. Exercise your empathy and put yourself in your visitors' shoes, making an observation about what is still missing there, or even if there is something exaggerated.

Go to Google Search Console:

Professionals working in the areas of Digital Marketing and Seo are aware that it is almost impossible to move forward without using ?Google Search Console?. This is because it is through it that it is possible to achieve:

• Monitor the position of the site for each search term;
• How many times the site appeared in a search result;
• What are the terms that the site is showing, etc.

This tool also makes it possible to use many other procedures, such as requesting the submission of a certain page to the Google index, submitting information to Google about where our sitemap is among others.

Make use of research tools:

O Analytics and Trends are research tools that can be used for many situations. O trends can be very well used by a blog owner or content creator, to follow the main trends of the moment.

That way, you'll have better chances of finding the so-called “hot topics”, which are those that have a huge volume of traffic/search at that moment, and that way you'll be able to produce promising content.

already the Google Analytics, is intended to collect data analysis related to traffic and user behavior on a given website. Being an indispensable solution for every page. Since with it it is possible to collect the following information:

• Number of hits;
• Where did the user come from (What kind of media? What website? What city?);
• What platform was the person using? (mobile or desktop);
• User experience time and time spent on each page;
• Which page has the most “user exits”, among others.

Look for a specialized agency to partner with:

Having a partnership with a Digital Marketing agency is important for obtaining solutions and functionalities such as creating and optimizing landing pages, keywords, among others.

Conclusion:

Coming to the end of this post, we saw that there are many things to consider before deciding to optimize your website to suit the search engines.

You must be aware that SEO tips are for a long term process. Even if Digital Marketing strategies show their effects after a certain time, consider that the more you try and commit to SEO, the more positive results you will get.

So if you want to increase your site's visibility on Google, just follow all these tips mentioned in the article you just read. We are here, we really hope to have helped, hands to work and success?