If you're thinking about setting up an online business, or if you already have one, it's time for you to learn how to create a landing page in WordPress. This type of page is a strategy often used in online marketing, as it is very powerful if you do not know this information.
It will not only bring a lot more customers to your business, which is what you want, but it will also help you to get more traffic to your website. Traffic plus conversion equals money in your pocket.
So come with us, and learn how to make a landing page in WordPress, and how to make it super optimized to get as many conversions as possible.
What is a Landing Page?
A Landing Page, or landing page as it is also known, is nothing more than a static page on the internet where its main objective is to always focus on getting more contacts and customers through actions taken by visitors.
The landing page can be just a one page page, or a single page, which in turn links completely directly to your website. But also know that it can also be easily integrated into your own website.
Her main focus will depend a lot on the type of each business, as each one has its particularities. The most common and used is the incentive to make visitors register to receive some reward, an e-book with excellent content for example, among others.
How important are they?
Their great and greater importance for the digital market is certainly the positive results they generate, as they have the ability to convert many more leads (contacts to your email list), and sales as well.
And with these contacts in hand you will be able to relate much more easily with your audience using email marketing tools, offering them quality content and product or service offers.
Why do I need to have a high converting landing page?
Generally, a common internet page has many elements that are not convertible, such as menus, sidebar, links to other posts, related posts, among others.
For this reason, it is extremely important to have a high-conversion optimized page, as your main focus will be to capture as much of the visitor's attention as possible. Always looking to convert it to your business, whatever it may be.
Know that a good landing page has the power to increase the interaction rate of your visitors, while they are encouraged to take an action that you had previously established. It could be the capture of the visiting user's contact or even the sale.
So if you redirect your visitors to a very convertible and persuasive page, all your digital marketing efforts, including advertising spend and also social media reach will then have a much greater impact and with much better results.
How to Create a Landing Page in WordPress:
In case you already have created your website on WordPress, and now decided to insert a convertible landing page into it, so know that you can do it using WordPress in 2 ways, which are:
Do it using the native editor of WordPress itself:
To create your page in the native WordPress page and post creation tool, then you will use the Gutenberg editor for this. It's very functional and it's quite a new builder, but maybe you'll have a little difficulty at first, because at times it's not intuitive at all.
To start creating the page, you just need to be logged into your WordPress admin panel, then just go to Pages – Add New Page. Then just click on Add Block, which is located in the upper left corner of the screen (plus sign +).
Now all you have to do is insert the elements you want on your landing page, such as design elements, cover, texts, an attractive title and call-to-action buttons (CTA – Call-To-Action).
With a click on the Publish button and that's it, your page will be created and now available for you to view it, and also make the changes you think are necessary so that it stays to your liking, catching people's attention of course.
And finally, you now need to define the page you created as the Main Page of your web site (or Home Page). To do so, go to Appearance - Customize, select the Home Page Settings option - Mark As Static Page and that's it.
But don't forget to also create a Blog Page for your posts, this is a way of organizing your content, thus preventing you from mixing the 2 things a little.
Create one using the Elementor plugin:
As our intention here is always to help you and make your work and life easier, our recommendation is that you use the page creator plugin Elementor or Elementor Pro (paid version). To install it, just go to Plugins – Add New – Search for Elementor – Install and Activate. And to create pages, just follow the steps in the previous topic.
With it, you can create any type of Landing Page you need. The tool is great, very intuitive and functional, offering many features and functionality and persuasive elements that the Gutenberg editor does not have.
You can either use it in the free version, which in turn already has hundreds of features and functionalities for you to customize your pages simply and quickly just by dragging and dropping the elements you want.
And also, if you wish, you can purchase a plugin license in the Pro version, we recommend it, but it all depends on your needs. The Pro version is complete, including versions ready for use, so just edit.
Currently, there are more than 5 million users around the world using the tool, and that number keeps growing every day, because with it you can do practically everything.
From creating complete websites of all kinds with an amazing responsive design, which will help improve the user experience. You'll also be able to create incredible capture pages, attractive popups, among many other incredible features that will make your page highly convertible.
Creating a page using builders that integrate with WordPress:
And you can perfectly create beautiful and high converting pages using other page builders that integrate perfectly with WordPress CMS, check out some of them:
In addition to those mentioned above, there are many other WordPress page creators that you can test and see which one you like best, or see which one suits you best. The important thing is that the tool is efficient for your online business.
Tips for creating a well-converted one:
It's not enough for the page to be just beautiful and attractive, it must contain persuasive elements, call-to-action buttons in the right places, mental triggers and much more. See 5 essential elements that can never be missing from a conversion landing page:
- Always try to write phrases offering promotions and that have great value;
- Never forget to define what your conversion goal is, whether it is sales, lead capture, plan subscription, among others;
- Always create call-to-action (CTA) buttons using calls that are impossible to reject;
- Never use menus, sidebar, links that lead to places that are not the focus of the click on the main conversion action button;
- Also try to use videos when creating your pages, they have a much higher engagement and that way you will increase your conversion rates even more.
Creator of Zyro:
The creator of Zyro is a powerful tool, even though it does not have integration with WordPress does not mean that it should be ignored, know that it is an excellent tool.
Just create an account on zyro, fill out a quick quick registration and you will be able to choose the template you want to use from a large library that they make available to their users.
Customize everything the way you want with the excellent help of their artificial intelligence tool, then just publish your page and it's ready to go. And all this for free. Of course, if you need more resources and tools, they have great plans.
Your page builder it is light, modern, and very intuitive, making it a tool that has been growing a lot in recent times. The tool also offers many other features, such as the name generator for companies, and also its famous logo creator.
Conclusion:
You just saw how to create a Landing Page in WordPress or another tool, it's not that complicated, you just need to know which tool you should use in your online projects.
The most important thing is to keep in mind that a landing page is nothing more than a simple page on the internet in which its only and main objective is to convert visiting users into potential customers. Whether registering or making a purchase, goals and objectives have already been outlined.
So that's it, we hope we helped in some way, we're done here, big hug and success?
