The subject of this brief article is very important, let's talk about how to define your target audience, because when you are going to do internet marketing campaigns it is essential to know who you intend to reach.

 

We have never experienced a moment so marked by wide competition and by consumers becoming more and more demanding with each passing day. That's why having precision in hitting the public in your actions is fundamental. Despite being a very common conception these days, it is always important for your business to know how to define your audience.

 

However, many companies and entrepreneurs forget this when they are looking for new customers, and as a result, the results of their campaigns and marketing strategies are not at all positive.

 

The consumer is being attacked by advertisements at all times, both on the internet and in the physical world such as newspapers, magazines, radio, etc. That's why the importance of knowing the profile of the people you want to reach is extremely important to always improve your revenue.

 

So what you need is to design extremely efficient communication actions for your personal business or even your company if you have one. For this reason, knowing how to define your target audience is extremely important for your business, so let's learn how to do it?

What is the main concept:

Even before you know how to define your target audience, you need to understand what the concept is, that in practice it is a group of consumers, which can be companies and even people.

 

And of course, it has the same profile. In general, they are those who are much more likely to buy your service or product. And for this reason they should be used as a pillar when organizing your marketing and communication campaigns.

 

Defining your target audience:

Since our role here is always to help you make your work easier, so we created a step-by-step simple to understand with relevant points to help you with this definition, they are:

 

Conducting market research:

One of the first steps you need to take is to carry out good market research, this will allow you to understand your main competitors more deeply and thus know who they want to impact.

 

Be present on social media:

To help you in your task, it is extremely important to use social media, so you will get valuable information about the type of people you want to reach, and how they behave.

 

In addition to knowing your preferences. Practically all companies or service providers are on social media and you can't stay out of them ok. Create a profile on all of them, it's free. The main ones are:

• Facebook;
• Instagram;
• Twitter;
• LinkedIn;
• Youtube;
• Pinterest;
• And don't forget to create a profile on new social networks too, explore them.

 

Promote your products and services on all social media, at first you don't need to invest in paid campaigns, when you have a bigger budget then we recommend testing sponsored ads, but take it easy.

 

Try to segment your audience:

Now it's time to segment your target audience, find out more specifics about it, such as:

 

• Age;
• Gender (male or female);
• Demographic data (cities and states and regions where they are);
• What is their income;
• What do they work with?
• What are your tastes and preferences.

 

Example of a target audience:

In this topic here we will give a very simple example of a target, since the purpose of this article here is to help you make this definition in the best possible way. Here's an example:

 

Men, aged between 27 and 45 years, living in small towns in the interior, graduated, married. Class A or B with average monthly income of r$ 7,000.00 to 13,000.00 thousand.

 

They have children, try to be well dressed in social clothes, practice sports and consume quality products, not caring how much it costs.

 

Who can you help with your services and products:

Another extremely important factor that will certainly help you is knowing who you will be benefiting with your products or services. If you have this answer, then you will already have a much better and more accurate understanding of what is the best way to go, in addition to saving time.

 

Learn how to differentiate target audience from persona:

It is very important for your strategy to marketing know how to differentiate target audience from persona and that way you will define your target more accurately. Both have their similarities, of course, but they also have their own particularities that are significant for your planning.

 

The persona, in turn, starts from research on the target audience, but goes much deeper into this exercise. So the persona represents, let's say, the fictional form of the customer's profile, or possible customer. To model the persona, you need to know her interests, such as:

 

• What is your favorite type of leisure;
• What do you usually do in your free time?
• Where do you usually do your shopping?
• Which social media they like best;
• What type of content they usually consume on the internet;
• Which websites and blogs do you visit most often?

 

As you noticed, building the persona is even a little more specific, although its definition is one step ahead of the target audience.

 

What are the consequences of not making the definition:

As previously mentioned, today's consumers are increasingly demanding and that is why it is necessary to impact them with planned actions of interest to them.

 

So acts to define your audience will help increase the effectiveness of your planning. And without this definition, it is very likely that your campaigns or strategies will not have results.

 

That's why the definition has to be simple and also direct, so knowing how to do this definition correctly is practically the first step to achieve positive results. When you know better who you want to reach, your campaigns and ads become much more attractive and effective.

 

Quick conclusion:

In this short article you learned how to define your target audience and also how to communicate better with your customers. He also understood the definition, the concept, and also learned the difference between target audience and persona. And he also learned tips on how to identify his audience.

 

You also saw what are the disadvantages of not defining your target, because the benefits for those who know how to do it accurately is super advantageous. Always keep in mind that no matter the size of your company or business, the essential thing is always to define your target audience efficiently.

 

So be careful because without planning the risk of investing and losing is too great. Also try to invest in Content Marketing, because this strategy is one of the most powerful and will help you a lot.

 

Well, that's it and we hope you enjoyed this article more, now just put everything you've learned into practice?

 

 

Read too:

? How to Increase My Site Visibility on Google?
? Video Marketing: Examples and Content Types.