If you have a website, a blog or a virtual store on the Internet, it is very likely that you have already asked yourself several times: but how can I improve the positioning of my website on Google? Having your business online is not enough for you to achieve a better result in the organic searches of the largest search engine in the world.

Therefore, to achieve the highlight that you so desire, you will need to invest in techniques and strategies. And that way you can optimize your content so that it reaches an excellent place in the search engine rankings.

Getting better positions and staying at the top is no easy task, but it should by no means be seen as something impossible to achieve. Many optimizations can indeed be applied to your projects on the internet in order to improve the user experience, which is very important. And also improve your ranking in searches.

So stay with us, because today the question that you ask daily which is how to improve the ranking of my website in Google will be answered. Let's go!

How important is it to improve the ranking of my website?

In case you still don't understand how important it is to improve your organic positioning in the Google search engine, then know that being at the top of the organic search results are the results most clicked on and viewed by users.

For this reason, getting a good ranking in the search results can and will certainly increase your traffic, greatly improving the number of visitors and potential customers. Making you sell more on the internet, or provide more services.

Top tips on how to improve your website ranking:

Let's get to what really matters, because we believe that after checking out our tips your question will be answered. He follows:

Google Search Console:

The first thing you should do before starting to optimize is to index it in the Google Search Console tool, inside you will confirm the ownership of the site, you will also send the “Sitemap” of your site and this way it will start to be indexed in the search results index.

As we said indexed but not indexed. Never confuse indexing with positioning, as they are completely different things. And over time, the tool will also start showing you a lot of data for you to analyze, and thus improve your projects even more.

Use it because it's a completely free tool, and with it you'll be helping the Google robot to find your website much easier. Not to mention the url inspection tool available in the console. It works like this: every time you insert new content, just send the url and it will be indexed faster in the results index.

Google Analytics:

Now your next step is also to register him in the free tool that is Google Analytics. After registering, which is very quick and easy to do, the tool will then generate a code for you to insert on your website. And after that all traffic will start to be tracked and measured.

This tool will give you very important information such as, for example, where your visitors are coming from, which pages or products of your E-commerce are being accessed the most.

Finally, it will show you everything that is happening when your visitors access your site, demographics, countries, age, gender and much more. So using Search Console and Analytics together you will have much more information. And so you will know what to optimize.

If the:

It is impossible to talk about gaining positions on Google without talking about SEO, this is the main and most essential of all the strategies that you must apply if you really want to climb the best rankings in search results.

This technique is known as Search Engine Optimization which means Optimization for Search Engines involves a series of optimizations, which must be done on websites, blogs, virtual stores, or on any web page in order to always improve the ranking.

To the apply seo in your online projects, your only and main objective is certainly to reach better organic positions, which will bring you much more visits (traffic), contacts, authority to your page. And consequently positive results.

Quality content:

Offering quality content to your readers and visitors is more than your obligation, many surveys already claim that videos are experiencing an absurd growth, but the format of passing information in text is still the most impactful.

For this reason, providing relevant content is more than essential, always try to write good articles and without copying articles from other blogs, always be original.

The tip is, before you start producing your content, take a look at your competitors' content, see what they are doing and how they are presenting their content to their visitors. If the texts on the first page have an average of 1,000 words, then produce a content of 1,500 words. But with superior quality than theirs.

Always remember to answer the user's question in your articles, this is essential and Google's algorithm is getting smarter in this regard. Produce content that solves your audience's problem.

Old content:

The old contents of your website also need to be updated, this is a practice that few do but it is very important in the ranking factor. So try to dedicate some of your time doing a general review leaving your content as up to date as possible.

Key words:

Try to analyze your keywords well (keywords), as Google in its latest updates began to analyze the question of semantics of words a lot, it will not help to repeat your main focus word in your text. As we mentioned above, the focus is to answer questions from readers.

So to improve your ranking, always try to make a good semantic distribution of the words in your content. Never stop producing content for the so-called long-tail keywords. They generally bring in traffic much faster and rank better.

Link building:

This is practically one of the best ways to improve your ranking, receiving backlinks from other sites that already have authority and the same niche as yours is more than essential to be able to rise in the searches. Because your site will receive part of the Juice (juice) or strength as they say.

The more links from different domains pointing to your site the better, but don't forget that it can't be just any link, it has to be a natural link coming from another site that already has a reputation.

Receiving backlinks is linked to Seo Off Page, and it is a powerful strategy, but you must also apply Seo On Page to your content, which is nothing more than making a good internal link between your content. This is a strategy that must be applied with patience.

friendly urls:

We believe that you already know this, that after the domain ends, the url always comes with the continuation related to the content, which obviously must contain the word you want to position. So using short, friendly urls will also help.

Never use urls that contain numbers or words that you don't want to rank. See a simple example of a url that is not search engine friendly: https://meusite.com.br/category/post-name/01-01-2021/ . Will someone really click on that weird urlr that doesn't pass any information to the user? Or will anyone remember her? We believe not.

Therefore, always use friendly urls, which are not too long, which must contain the keyword you want to position. Here's a simple example: http://xtudodaweb.com/o-que-e-url-do-site/ . Just see that the domain ends, and the continuation comes showing directly to the search robot what that page or content is about.

SEO title:

If you don't know, the SEO title are those letters that appear in blue in the search results, and this title is intended to guide both the user who is performing the search and the search engine as to what that content is about.

Always try to fill in the title of your pages, posts and products as best you can, and always inserting your main keyword with the initials in capital letters to give it even more prominence.

Speed:

This is also another very important factor in positioning, speed also has an influence on the ranking, for this reason have a quick page it is fundamental. Several surveys have already revealed that slow pages have a high bounce rate by users, which is not good at all.

Because they are abandoned even before the page loads. A maximum of 3 seconds of loading time is what the search engine wants, and users expect it too, or even less.

Then test the speed of your projects online using the best speed and performance testing tools and see how your page load times are doing. Check the diagnostic data by analyzing the tools and arrange everything to improve your performance.

Responsiveness:

Search engines, mainly Google, have prioritized mobile devices a lot, such as smartphones, tablets, notebooks. Because with their arrival, the searches carried out in the search engines practically tripled.

So our tip is, have a responsive website for all types of devices, and all screen sizes. Doing this simple optimization will certainly only gain points in the ranking. Many times a simple applied template solves everything.

CDN Network:

Another very important tip is to make use of a CDN network. That is nothing more than a content delivery network with servers spread all over the world. In addition to reducing latency, which is the delay time that exists on the internet, it will also make your website much faster, and also more secure.

A CDN network will make a copy of all your content, so let's assume that it is hosted on a server in São Paulo, and it is accessed by a visitor from the United States. As the CDN already has a copy of its content, it will make the content stored available to the requester, and thus he will not even notice the difference in page load time.

Not to mention that by using this tool you will also be protecting your projects from malicious DDOS attacks. So make use of this resource which can be used for free.

Social media:

Participate in social networks, it's free, it costs nothing and will even help improve your positions in organic searches. There are many social media to join and spread awareness. In addition to generating even more traffic to your page, which is great, having his link clicked and shared several times a day will only help.

Not to mention that this way you will also be strengthening your brand, increasing your engagement and making the information you want to transmit reach your audience.

Conclusion:

Of course, understanding how the entire Google algorithm works is a real mystery, as there are many factors that it takes into account to choose which page deserves that position or not. Of course everyone wants to be at the top of the front page it's obvious.

However, there are many strategies that, if applied in the right way, will surely only help to improve your positioning on Google and increase it in organic searches, but of course, for that you will have to study and apply it.

So, so you don't forget, let's give a quick recap of the topics in the article:

• Confirm ownership of your site in Google Search Console;
• Create a Google Analytics account;
• Apply SEO techniques to your projects;
• Produce quality content;
• Update your old content;
• Conduct good keyword and semantic research;
• Apply link building strategies;
• Always use friendly urls;
• Always correctly fill in the title of the Seo;
• Have a fast website;
• Have a responsive website for all types of devices;
• Use a CDN network to distribute your content across multiple servers;
• Participate in social networks.

It won't do any good to apply 1 or 2 techniques learned here in this article, our recommendation is that you apply them all, because only then will you be able to see positive results over time.

That's it, that's it, we hope to have answered your question, and that our tips are valid and bring excellent results for you. See you later and success?