In case you didn't know, it's been a long time since the Facebook platform, now also known as "Meta", launched a new tool, "Marketplace", for all its users. This means that in addition to sharing what you like and seeing the news feed, you can also use the tool to make purchases and sales in simple steps. But the question always remains: how to sell more on Facebook Marketplace?

This social network functionality is free and with it it is possible to locate items that are for sale in your locality, or the closest to your region, this is possible because the tool uses geolocation, and it is also simple and easy to find to buy practically any item for sale or products divided by categories. Simplifying searches.

So, since the tool allows its users to easily find what they want to buy, what are you waiting for to start selling your products on the Marketplace of one of the largest social media in the world?

Stay with us until the end, and learn everything about how to sell more on Facebook Marketplace, learn how this feature works, how to best use it to get more results and much more.

What is Facebook Marketplace?

This platform tool is a resource that is fully available to all network users, and is completely free, we can say that it is a field of purchases and sales where everyone can advertise their products.

Let's say you have an item that you no longer use in your home or business, just advertise it on Facebook's Marketplace, wait for interested parties to get in touch and finally complete the sale.

Back in the day when this feature did not yet exist, users then used the buying and selling groups, which actually exist to this day in droves, but today they are not used so often as a channel for disclosure and business. .

How does this feature work?

It is very simple to understand how Facebook Marketplace works, this feature is a public place within the social network where any person or company can put their products up for sale by simply making a simple free ad.

Using the tool, you can expose practically whatever you want for sale, there are some rules that we will talk about later. And when a potential customer is interested in the product you are selling on the platform, then both combine the payment method and delivery using messaging applications such as WhatsApp or Messenger (recommended).

We cannot fail to mention that any type of transaction carried out, whether it be a purchase or sale, the method of payment and delivery of the product must be agreed between the seller and the buyer.

The platform only provides a place for you to advertise your products and sell, it is not responsible for any negotiation. Just like the marketplace platform OLX has been doing this for a long time.

What products cannot be sold on Facebook Maketplace?

As you already know, every advertising platform, whether free or paid, has its rules, and of course it wouldn't be any different here, so we've prepared a list containing, according to Facebook's Commercial Policies, the products and items that cannot be advertised and sold on Marketplace, follows:

• Adult products;
• Alcoholic beverages;
• Animals;
• Human body parts or fluids;
• Digital media and electronic devices that facilitate or encourage unauthorized transmissions of digital content or interfere with the functionality of electronic devices;
• Discrimination in general;
• Facebook Marketplace listings must not promote the purchase or sale of virtual, real or counterfeit documents, currencies, financial instruments and currencies;
• Gambling;
• Ads must not promote the purchase or sale of hazardous substances or materials;
• Human exploitation and sexual services;
• Advertisements for commercial products must not promote employment opportunities. This prohibition includes employment opportunities that describe associated products or business models, as well as employment opportunities that are deceptive, misleading, fraudulent or with an unclear business model;
• medical and health products;
• No Items or Products for Sale: Postings must not promote news, humor or other content that does not offer any products for sale;
• Prescription products, drugs and drug accessories;
• Classifieds may not have products or services positioned in a sexually suggestive manner;
• Ads must not promote the purchase or sale of recalled products;
• Services should not be organized into lists;
• stolen goods;
• Ads must not promote the purchase or sale of downloadable digital content, subscriptions and digital accounts;
• Classifieds may not contain content that infringes or violates the intellectual property rights of others;
• An advertisement must not promote the purchase or sale of tobacco products or related items;
• Weapons, ammunition and explosives.

Source: Facebook Business Policies.

What can I sell on Facebook Marketplace?

Any type of product or service that is not related to the list above can be advertised and sold in the social network's Marketplace classifieds. If you still have doubts, then start visiting this section more often and see which products are usually advertised. We can guarantee that you will find a little of everything.

You can simply sell used products as well, what is no longer serving you may well serve someone else, so if you have things lying around your house that you no longer use, survey everything and make a profit by selling these items. on the FB Marketplace.

How to access the Marketplace?

To be able to access the Facebook Marketplace, you obviously first need to have an account created on the social network, but we are more than absolutely sure you already have that, after all, who nowadays doesn't have a FB profile. So, having already registered, you won't need another one to access all of the tool's features.

To access the Marketplace via computer, click on the icon that represents it, which is that icon that looks very similar to a street stall. When accessing the PC, this shortcut will always be in the menu on the right side of your screen, or also on the top, that is, on the top.

And to access the tool from your smartphone, it's also quite simple, you'll just need to have the Face app already downloaded and installed on your mobile device. Look for the same icon as mentioned above, or click on those 3 lines that are on the right side of the screen and you will be redirected to the main menu screen, and there you will have the option to access the Marketplace by cell phone.

How to sell through Facebook Marketplace?

If the products you have to sell, or the services you have to offer, meet and are within the platform's policies, then to begin with, just start registering them. Know that each item made available by you will have a specific page containing all the information you registered, such as photos, product description, price, delivery time, among others.

Please be aware that when you create an ad on Facebook's Marketplace feature, it will then be associated with your profile, so that when potential buyers of your products start contacting you, your communication will be entirely done through your profile. Many create fake profiles for this, we don't recommend it, after all, they don't pass any credibility.

How to sell more through Facebook Marketplace?

If you really want to sell more on this platform, we have prepared some tips that we believe are essential to create a good ad, make it more attractive and sell, check it out:

Use good quality images:

Always keep in mind that if you really want to attract attention within the social network's Marketplace, know that it is more than essential that you use quality photos. But will I then need to buy a professional camera for this? Of course! Using your smartphone, you can easily take quality photos. Here are some simple tips:

• Always try to take pictures up close and from different angles so that you can show all the details of your product;
• Always take your photos in a well-lit place;
• Use 10 photos per ad (platform limit), this will make your classified stand out more, as most advertisers only use 1 photo.

Make use of mental triggers:

The first thing people see in an ad on social media is of course the image, but what really makes them decide to click and learn more are the mental triggers. The title of the ad and its description must attract attention, so our recommendation is that you always use some of them, which are:

• Reason;
• Scarcity;
• Specificity;
• Reference or anchor price.

Learn how to create ads for products on Facebook Marketplace to sell more:

And for those of you who have never created any ads in this FB sales section, we've prepared a simple and uncomplicated step-by-step for you to create your first classified. And if you want, you can start applying now, and who knows, you might already get your first sale, follow the tips:

1. Firstly, you need to access the Marketplace section, we've already taught you how to do this both on your cell phone and on your computer and click on “Create a new Classified”;
2. Then just choose what type of classified you want to make, it can be an advertisement for various products, vehicles in general and even rental properties;
3. Now it's time for you to register the photos, and as we also mentioned, use the maximum possible number of photos in a total of 10, and never forget their quality;
4. Now add a good title for your classified, preferably short titles, but which make it clear what it is about;
5. Enter now the value of your product, how much it will cost for anyone interested in it;
6. Choose a category where you want to allocate this product, always choose a category that is really related to your product;
7. Make a complete description of what you are selling, describe all the details of your merchandise, try to describe as much information as you can;
8. Always provide a real and detailed location of where the product for sale is located;
9. If you are a company, and have stock of many of the same products, then just advertise as a company and choose the “Advertise as In Stock” option. And if you're an individual simply advertise as “Advertise as a Unique Item”;
10. And finally, just click on “Publish Ad”, it will undergo a brief analysis by the platform, and then, if everything is ok, it will already appear on the Marketplace.

Is the Facebook Marketplace reliable and secure?

Many users of the social network have this same doubt, of course, as in any negotiation there may be risks, especially when this transaction is done in a different way, let's say, it's not the same as taking your credit card and making a purchase on a E-commerce.

Here, if you are the seller, you will try to close the sale directly with the buyer, either via apps such as Messenger on the platform itself, or via WhatsApp. And if the buyer is the same thing, care and due attention for sales and purchases are quite widespread on the internet, but it is always worth remembering some extra precautions:

• Be careful with the agreed place to deliver your products, always choose public places, as they offer much more security;
• Under no circumstances provide your personal data such as RG, CPF, credit card number or bank account;
• Another tip is to always try to keep the negotiation on Messenger, even if the interested party asks to go to WhatsApp, try your best to always make your sales negotiations on Messenger. This is a very important tip, because once the sale is closed and the goods are delivered, the buyer will not have your phone number. Unless you are a company and work with inventory. But if you are going to get rid of something used, always opt for Messenger;
• Never deliver a product without receiving it first, a tip is, open a PagSeguro account, there you can generate links to your products with the price and send an imbox to the buyer through Messenger. So when the purchase confirmation arrives in your e-mail, just deliver it, that way you are free of scams;
• A vote of confidence for people who are interested in your products, after all there are still a lot of good people, just take care and we are sure you will sell on Facebook Marketplace without any problems.

E-commerce platforms or the Facebook Marketplace?

As you can see, making sales on the Marketplace of one of the largest social networks in the world is extremely simple, just as it would be on any other Marketplace, but what in fact can never be left out are some disadvantages such as: people who are scrolling through your classifieds don't belong to your real audience, and thus won't even notice your brand.

Because of this, our suggestion is that you consider the possibility of start your own e-commerce, of course you will be able to continue selling on Marketplaces, but having your own virtual online store will be great, because that way you will be able to end the well-known dependence, which is not a very good thing.

Let's suppose that you always use the same sales channel to publicize and thus manage to sell your products, but then suddenly it decides from one hour to the next to go off the air as has happened to many, which will leave you and your business in hand, that is, everything will be stopped. So if FB removes the Marketplace section from the network, your business is offline.

Conclusion:

As you can see throughout the text, knowing how to sell on the Facebook Marketplace is a great thing, as you can sell both used products that you no longer use and are sitting in your house gathering dust, as well as you can promote and sell new products without having to spend on ads.

So, so you don't forget our tips on how to sell more on Facebook Marketplace, let's now do a brief recap of them:

• Do not advertise prohibited products as mentioned;
• Always use pictures and good quality photos;
• Look in all your classifieds to put 10 photos;
• Use mental triggers to persuade interested parties;
• Choose a good title and a good description for your classifieds;
• Never forget to put how much the product costs for sale;
• Always place the item for sale within the correct category;
• Always provide the location of the item;
• Attention with the agreed place for delivery;
• Preferably use Messenger to chat with interested parties;
• Never give anything before receiving it;
• Give a vote of confidence to people taking the recommended care.

So that's it, that's it, we hope we were able to help you who want to sell on the Facebook Marketplace but were still having doubts. Success and good sales?