In order for you not to be harmed in your email campaigns, we decided to create this guide to show you which are the best email marketing tools currently on the market. Knowing how to choose the right tool that meets your requirements can be a task that will require patience and time, because after all, results are at stake.

Nowadays, as you may already know, there are several email tools on the market, but as our intention here is to make your life easier, we will mention only the best ones. So we save your time, you won't have to go around searching until you find them.

So, let's get to know the best email marketing tools that are so important for digital marketing.

What is an email marketing tool?

Before we get into our main subject, it's very important before you know what these tools are. These tools are nothing more than automation software, which is intended to help you achieve your marketing goals.

So with a tool like this in hand, you can easily manage all your campaigns. Connecting with your audience through emails.

As your contact list grows, it becomes much more difficult to send hundreds of thousands of messages every day manually. Then these tools send everything to you automatically. Just make a previous configuration beforehand.

As you will always be capturing contacts, whether via newsletter, or on capture pages and even popups. Using an email marketing tool you will be simplifying this whole process easily, and thus improving your productivity.

These tools are amazing because they provide you with a lot of data, such as who opened the email, who opened and clicked on your link, who opened and didn't click. Among many other features.

That way you can run an email campaign, then do all the analysis of it, check how it performed. And so adjust it for the next campaigns.

Why use an email marketing tool?

According to surveys and statistics, top online marketers from all over the world claim that email is one of the main and most effective strategies to always get more leads and increase the conversion rate into sales.

But keep in mind that email campaigns don't rule out other strategies, or that they are less important. It will further complement your ongoing marketing strategies that you already use.

And according to experts, email has already proven to be the most profitable of them all, always bringing a very positive ROI (Return on Investment).

So when using tools, you will be able to segment your campaigns and send high quality content to your target Audience. So your communication with your audience will be even closer, which is great. And now let's get to what really matters, which are the automation tools.

Best email marketing tools:

It is very likely that you already know this information, that most professional email marketing tools are paid, except for two or three companies that offer free plans.

But on the other hand, they all offer a free trial period, where you can then get to know the features of all of them in depth. And check if they will really help you in your work.

These tools are widely used by virtual stores to send emails with promotions to their customers. They are also widely used by bloggers, where every time they write a new article for the blog, they then send an email to their registered readers inviting them to consume the new content.

Not to mention that it is an essential tool for anyone who works with a sales funnel, so if you work with affiliate marketing this is an indispensable tool for you to create your lists and relate to your audience.

MailChimp:

O MailChimp is used by millions of people every day to boost their business and streamline communication. Every time you run campaigns using this tool, it will collect complete data, so you can analyze and improve your next campaigns.

If you want, you can start with the free plan, but remember that it has limited features such as being able to have a list with only 2,000 entries and being able to send up to 12,000 emails per month to your subscribers.

You can also use other features of the tool, such as create landing pages, postcards and beautiful popup forms. What's more, you can set up Google, Instagram and Facebook ads simply and quickly.

MailChimp has advanced features with an automated database, which will allow you to send emails on special dates to your customers, such as: sending an automatic email of happy birthday, or merry Christmas.

The tool has a very interesting resource for those who work with virtual sales stores, which is shopping cart abandonment. MailChimp has a function that will send an email to this person in order to remind him of the product and close the purchase.

Not to mention that you can trigger a sequence of emails with the news that just arrived in your online store. Which will help maintain engagement with the public.

Run A/B tests on all your campaigns, this will help you see which one is performing better, MailChimp will help you configure it easily. And if you need support, count on a directory of tool experts. Start with a free plan to try and if you like it and it suits you, upgrade to a basic plan from $ $9.99 monthly.

Mautic:

O Mautic is an application that has been standing out a lot, being considered by many professionals the best tool today. With it you will be able to create your forms and landing pages to capture leads, and thus form your contact form and your sales funnel.

It has full integration with social media, which as you know are great places to capture contacts. Mautic's developers ensure full delivery of all broadcasts and follow-ups, all landing in the subscriber's inbox.

They support over 35 languages and offer amazing marketing automation tools. How about performing a test, you will definitely like it.

ConvertKit:

This is a great automation tool, the ConvertKit provides its users with a simplified interface, offering only the most important resources to carry out their campaigns.

They also offer landing page creators and capture forms for you to start building your list, there are many ready-made templates, but you can start one from absolute zero with the drag and drop tool. Your capture forms are displayed in 3 different formats, which are: modal, inline and slide in.

The feature of this automation tool will help you to see the entire series of emails before triggering it, that way you can ensure that everything is ok before sending.

With ConvertKit you will also be able to use various filters, as well as see inactive customers who no longer click on the emails sent, and you will also be able to perform A/B tests on your campaigns. This tool can also be fully integrated with over 70 online marketing tools out there.

They offer you a free trial period of 14 days, after which time if you want to continue using the tool you will have to subscribe to a basic plan of $ 29 dollars a month.

GetResponse:

The tool of Getresponse promises its users a delivery rate of 99.9%, and can be tested for free for 30 days. They offer an awesome drag and drop template editor so you can create your landing pages and capture pages to boost your marketing. Not to mention the 500 pre-made customizable themes.

They also offer an image bank that provides a very cool gallery containing approximately 5000 images, and all of them licensed from Shutterstock. High quality images to further enhance your content.

If you are a blogger, GetResponse offers 30 ready-made RSS templates, which will help a lot in sharing your content. So with this tool in hand, you will be able to trigger a fully automated sequence using the autoresponder at the frequency you determine.

Just schedule times and dates and the automation software will do all the delivery to the contacts on your list. GetResponse is well known for being the first to make the Webinar available. With it you can create and schedule your webinars in a practical and simple way. And already start capturing more contacts.

When you take their free trial period then you will get Customer Relationship Management which will help you to understand much better the relationship and also the interactions between you and your customers. It is certainly a great automation tool, and to use the Premium plan you will pay $ 15 dollars monthly.

ActiveCampaign:

O ActiveCampaign is an excellent automation tool, quite complete with advanced features. But as you can imagine, the tool's more advanced functions are limited in the free plan.

Using the basic plan you can create subscription forms to get even more contacts to your list. Try to add additional fields when creating your forms, such as WhatsApp. This with the intention of continuing the relationship with the customer.

Here you can also take advantage of the ready-made templates, or if you prefer, you can create your own from scratch. This task is very easy with their editing tool.

From the moment people start signing up, have everything ready and tested beforehand, prepare a sequence of emails. Always start with a welcome email. Then send one containing super attractive content, and only then sell it.

When using ActiveCampaign you will also have access to complete reports of all your campaigns, including open rate data, and with this data in hand, just analyze what didn't work and run a new campaign based on the collected data.

If you want to test the tool, you can try it for free for 14 days with few features, and if the message automation tool suits you, you can upgrade to the basic plan that costs $ 15 dollars a month.

E-goi:

A lot of people don't care much for this company, maybe because the name is kind of ugly and funny, or because it's a marketing automation company from Portugal. But whoever thinks that way is wrong, e-goi it is practically the most complete tool of all that exist in the market today.

They provide capture page creators and forms, but if you want to use theirs feel free, as they have a library full of them for you to capture contacts.

In addition to email marketing, they offer incredible features, such as: SMS marketing, web push notifications, E-commerce tracking and much more. Simple and practical drag and drop email creator, and full integration with virtually all social networks.

Unfortunately they stopped making the 5001 contacts free plan available, which was sensational, so to be able to take advantage of this powerful tool you will have to subscribe to a plan.

AWeber:

One of the oldest email automation services in existence, the company AWeber it is highly recommended for companies and people who are starting their businesses. And also for medium-sized businesses.

Their tool offers many features for you to successfully create your campaigns, such as capture form creator. Customize or create a super form by inserting fields to capture information from your contacts.

To use AWeber you don't need to have a domain registered, as they host your contact form and provide you with a personalized link to share on your network.

Create amazing emails using ready-made templates, there are more than 700 different templates for mobile devices. Not to mention that they offer a library of 6,000 free images for you to perfect your campaigns.

Preview and test your entire campaign before sending it, this feature allows you to test in real time how your emails were formatted. Easily manage your contact list and send follow-ups from anywhere using an AWeber app that you can install on your smartphone.

Use triggers and tags to send personalized messages, this will also help you in managing your campaigns. And be sure to use the A/B testing function that the tool provides. AWeber guarantees full delivery rate, ensuring they always land in your contact's inbox.

You can try it for free for 30 days and if the tool suits you, you can then upgrade to the Premium plan that starts with $ 19 dollars per month.

Conclusion:

In today's article you saw what are the best email marketing tools today, and all of them can help you achieve your goals and especially your goals. But we cannot fail to mention here some very important points that you should pay close attention to before choosing such a tool for your business, which are:

• All must offer form creation functionality for creating the list;
• The tools must also provide the entire automation process;
• Page creators and landing pages to capture emails;
• Collection and presentation of data from all campaigns;
• Free trial period.
• Full integration with various platforms and social networks;
• Free trial period.

And that's it, we're done here, we hope this article has helped you, and our recommendation is that you test the tools and see which one fits best and fits your business model. A big hug, see you later, and much success ?