Knowing the best times to post on Instagram is essential, because that way you will achieve much more engagement with your audience, and you will even be able to further improve your sales volume or services provided, everything will depend on your type of business.
The social network has more than 1 billion monthly active users, corresponding to no less than 1/7 of the entire world population. These are certainly huge numbers.
But know right away that even with this huge amount of active profiles, it won't be that easy to engage your audience. All this because big companies invest heavily in advertising in this media.
So if you've reached this content, you'll know in detail the best times to post on Instagram, be able to increase your engagement with your target audience and make a lot more sales and business.
Why is it important to know the best times to post on Instagram?
Until a long time ago, to be more precise in 2016, all publications were shown in the Insta feed in chronological order, but shortly afterwards the social network algorithm underwent modifications. Which means that after the changes there is a logical sequence that will define what will be shown to your followers.
Therefore, be aware that not all your posts will be seen by your audience, or by the people who follow your business profile, because after changing the algorithm, only the posts that get more interactions as comments,
likes, clicks on the save button and shares will be seen by the platform as being the most relevant to your audience. That way it will be shown to many more people.
Therefore, to achieve excellent engagement, it is more than important to know what time of day network users are most active, this will also allow you to organize yourself better and can even create a calendar for publications.
Best times to post on Instagram:
A survey recently carried out by Sprout Social, which is a company specializing in social media management, shows the best times to post on this network, noting that this survey was carried out worldwide, check out:
- Best time to post: Wednesdays at 11 am, and Fridays around 10 am and 11 am;
- Best day of the week to post: Wednesday;
- Worst day of the week to post: Sunday;
- Times and days that have more engagement: Monday to Friday, between 9 am and 4 pm;
- Times and days with less engagement: every day of the week, after 5 pm and before 5 am.
As the result of the research analysis shows, the best time to post on Insta is between 2 pm and 3 pm, and night time and weekends are also not good.
But be aware that content published at 5 am from Tuesday to Friday usually manages to generate a lot of engagement, this is because when many people wake up they already open the application. Another time that also showed positive results was lunchtime, between 11 am and 3 pm.
However, another study by Later, which is a marketing tool for Instagram, showed very different results, according to this company's research, the best times and days to publish on Instagram are:
- Sunday: 7 am, 8 am and 4 pm;
- Monday: 6, 10 and 22 hours;
- Tuesday: 2, 4 and 9 hours;
- Wednesday: 7, 8 and 23 hours;
- Thursday: 9, 12 and 19 hours;
- Friday: 5 am, 1 pm and 3 pm;
- Saturday: 11, 19 and 20 hours.
According to the result of this research, it points out that the best time to post on the social network is between 9 am and 11 am. The research was done recently, where they analyzed more than 12 million posts. already the Facebook times to post they are totally different.
Good times to post on Insta by niche markets:
Also check out the results pointed out by surveys of good times to publish according to the niche or sector of activity of the business:
Consumer goods (trade):
For the trade sector, the best day to post is Wednesday at 3 pm, and Sunday is the worst day.
Education:
In this area, posts made on Fridays at 10 am are highly engaging, and Sundays should be avoided.
Communication:
Companies that operate in the communication sector usually get a good engagement on Fridays at 9 am. The weekend is also not good for this niche.
Technology:
The best days and times to get good engagements with publications for this type of business are Wednesdays at 6 am, and between 9 and 10 am. Or else on Friday from 7 am to 10 am. Sunday is also to be avoided.
Non-profit organizations:
As for this type of organization, the good days are usually Tuesday from 1 pm to 3 pm, and Sunday is not good either.
Finance:
For companies in the financial segment, the survey results showed some differences, with the best time being Friday at 11 am, but the best day being Wednesday at the same time. The worst day for this type of business is Tuesday.
Health:
The health niche usually engages very well on Instagram on Tuesdays at 8 am, and weekends are not so good.
Tourism and leisure:
Companies operating in the leisure and tourism market showed excellent results with publications made on Wednesdays and Thursdays at 1 pm. And the worst day for the segment is Sunday.
How to set the best times to post on Instagram?
As you have seen, in the previous topics many hours and days to post on the network were presented by research carried out by Sprout Social companies, and also by Later, but we can even say that maybe there really isn't a better time to do this.
This is because all research and data analysis were carried out with a different target audience than yours, as this will also depend on your niche. That's why we've prepared some very important tips for you to publish your content on Instagram and get the desired engagement.
Analyze data and insights from the Instagram Insights tool:
Without a doubt, the best time to post on Instagram is when your audience is online on the network, and to find out this and other information such as age, location, reach and what are the times they most access it, then use the free tool from the platform itself, Instagram Insights.
To gain access to the platform's Insights tool, just be logged into it, then click on the "3 horizontal lines", then just choose the "information" option and then access whatever you want, such as schedules, followers, audience and much more data will be shown. More than essential tool.
Find your audience's demographic region:
In order to be able to create an excellent calendar of posts in this media, never forget to always take into account the location of your audience (demographic data). Because in our country there are states with different time zones. Always take this into account when posting on Insta, especially if you have an online business that serves the entire country.
Try to know the behavior of your audience:
As you know how to generate high quality content for your audience, it is fundamental, but know that this alone is not enough, you have the obligation to know what are the main customs and habits of your consumers.
When you really know your target Audience you will then have very important information about your real needs. So analyzing the profile of your followers will only help you even more to know when they are active online on the network.
Analyze your competition:
Doing an analysis on your competitors is extremely important, that way you will see what times they are posting and engaging, and this can help you discover a good time to post your business. So always keep an eye on your competitors' posts, especially those with the most engagement.
Competitor analysis is also essential, especially if you have a product that is similar to other companies that already have a large number of followers on the network, so never fail to monitor your competitors in any way. This will help create your own calendar of days and times to post.
Perform tests:
Run tests frequently to better see when a post generates the most engagement, regardless of search results, social network peak times and your analytics tools. Our recommendation is that you test it yourself if you want to discover the best days and times to post for your type of business.
Try to do tests like posting the same publication at different times and days, and analyzing the data then repeating these A/B tests at least 3 or 5 times at least. This way you will have more information and data to analyze.
Use analytics and insights apps:
In addition to Instagram Insights or Business as we mentioned, know that there are also other Apps that work perfectly well to analyze your metrics, one of the most used and known is UNUM. Where it is available for download for both iOS and Android operating systems.
This application offers its users a very interesting feature, which is the “Best Time to Post”, which means “the best time to post”, so using this App you can check which or which times had the highest peaks of engagement over the course of the week. week. Combining this tool with Insights will give you much more information.
Post good content:
This strategy of Instagram marketing publishing at specific times with more audience peaks will only be valid if the content has the capacity and power to engage people, so don't spend your precious time making posts without appeal and bad, this will never generate engagement What do you want.
Other important points that can help in engaging your brand or business with potential customers is your profile, create an attractive bio, use Stories, sponsored ads, be careful with your profile description. All of this can have a direct impact on the delivery of your content, so it will have a direct impact on your sales.
Conclusion:
Now that you know the best times to post on Instagram, what you need to do now is start getting your hands dirty, as we said, be based on the days and times mentioned in the surveys, but never forget to carry out your tests and analyze the results using the Insights tools mentioned here.
Post at different times and days and draw your own conclusions, because it is in practice that you really learn, and never forget that your followers want valuable content, frequently applying these tips with certainty your engagement will grow and consequently your sales will only increase.
That's it, that's it, we hope that our content has been useful to you in some way, success in your posts?
