If the question how to attract visitors to my website does not leave your mind, then know that you are not the only person to ask yourself this question on a daily basis. After all, there are thousands of pages available on the internet, and it doesn't seem easy to stand out among so many, but it is possible.

You need to understand how search engines work and stay up to date. Therefore, we will show you how to improve the position of your website to be able to attract more visitors every time.

How are positions defined on Google?

If you want your website to be displayed on Google for free, then you must have Seo as your top priority. After all, it is possible to get more visitors to it without having to pay anything for it.

Knowing how to build a good website to attract the attention of readers and search engines is essential, as those with the best performance are usually shown at the top, that is, in the first results.

See what the basic principle of Seo is: invest in the optimization of your pages, making it easier for search engines to find them. In other words, you will use some strategies and techniques to improve its performance in search results such as Google, Bing and Yahoo.

We will explain some aspects to facilitate understanding. The first thing is: The person who defines what the search result will be is an algorithm. And since this ranking mechanism is constantly changing, it is recommended to pay special attention to the following factors:

• Choose the programming language (HTML, JavaScript, PHP, etc.) used to create your website.
• Is your website loading speed too slow?
• URL Structure: Do They Really Lead Like Content on the Page?
• Navigation consistency: Can visitors access all content?
• Is it compatible to be accessed on any mobile device?

These factors are just some of those that affect its performance. When you become more knowledgeable about SEO to attract more visits, you begin to understand that the main objective is to bring a good experience to the people who visit it. After all, this is your website space and you certainly don't want to leave a bad impression.

5 basic SEO tips you can implement:

• Use the tools provided by Google: Google Analytics and Google Search Console;
• Make it easy to find your business;
• Add a description to the title of your posts, page and products;
• Keep the original content simple and up to date;
• Remember that images are also content, so optimize them.

How to attract even more visits?

Following SEO tips to update your website is just the first step to getting more visitors, you will find that there are several strategies you can use to generate more traffic on the network.

We will cite some basic elements, such as: having good content, making your site public to the right people (people you are interested in and interested in your business or project) and establishing partnerships to make it public. This may be new to many people, but when the two companies create some content together, it's called comarketing.

Social media:

If you're not already using social media to promote your business, you're missing out on opportunities to strengthen your brand and attract new customers. According to a survey conducted by comScore, Brazilians are the champions of social media consumption and spend more than 9 hours a month connecting on social platforms.

Therefore, you need to devise a specific strategy to engage your audience on social media and then direct them to your website. Get creative as it stands out from the crowd.

Content Marketing:

Did you know that over 70% of companies in Brazil adopt content marketing? Using this strategy, you can increase qualified traffic, expand domain authority, and get higher search volume, which will boost your market authority.

So, if you haven't already done or don't do content marketing, it's time to start planning now. As this is not a short-term strategy, you must first establish trust with your target audience and then gain evidence to drive more traffic to your website, thereby increasing sales.

Strategies to boost for free:

Usually, a free strategy is the most desirable (for a special reason for all of us: economy!). In that case, you don't need to pay for them, just pay professionals to develop them or dedicate your time to them.

However, we may need more time to see your first valid result. In the long run, this is very interesting: work hard today for future rewards. Here are some important free strategies for boosting websites:

Create a blog and post frequently:

Creating a blog is certainly a great way to generate traffic. Through it, you provide yet another interaction channel with users and, by sharing content on social networks, you can also increase the number of visitors (new and old).

Also, blogging will help your brand become more visible on search engines. After creating a blog, remember to develop content that is relevant to your audience and interests your brand audience.

A common mistake is making copies of third-party content. Try to avoid this. A single post can not only maximize brand influence, but also increase sharing opportunities, and there is no risk of being punished by search engines due to content duplication.

Post to another blog as a guest:

When creating a blog and posting frequently, it's natural to start meeting other bloggers who have content or topics similar to yours. When posting as a guest, you can leave a short biography and a link that redirects to your article.

By adding this link to direct readers to your blog, you can get more traffic and a better positioning in search engines. This is also a powerful SEO strategy called link building.

Harness the power of social media:

Social media can be a great one, to choose which social network your brand should use, you must understand your audience's browsing habits.

Understand people's behavior and assess where it will be feasible to create an account: Facebook, Instagram, Twitter, Pinterest and even TikTok. Therefore, you can position your brand on the channels where potential customers are located.

As with blogging, creating relevant content on social media is also important. Remember that users use these channels primarily for leisure and entertainment. Therefore, they expect to see interesting information there.

Also, sometimes people can use these means to complain about something. Therefore, it is essential that you are also prepared to deal with complaints made on social networks (which can be a service channel).

Create a Pinterest profile:

As mentioned in the previous item, all social networks can help you drive traffic to an online store, website or blog. However, some professionals in the field highlighted that this is a good opportunity to use the Pinterest social network strategy to increase visibility in search engines, mainly in niche markets with greater visual appeal (such as fashion and furniture).

If you decide to create a profile for your business, try to carefully describe the different dashboards and always think of terms and keywords that are relevant to your business. Using Pinterest is a great opportunity to appear in the top position on the image search page.

Register your store on Google My Business:

If you still have a physical store, another possibility of positioning in the first positions of the Google results pages is to register with Google My Business.

With this feature, you will be able to display in the results information that calls the customer's attention, such as office hours, photos, reviews of people and contacts. That way, you can build credibility and get more visits.

Paid strategies to increase visits:

As we have seen, the free strategy tends to only produce results over a long period of time, but if you want to know how it is possible to increase the number of visitors immediately, then check out some essential tips:

Get started with Google Ads:

As Google Ads, you can advertise on Google to position your brand when potential customers search for the products or services you are offering. Since this ad will only be shown to people who are interested in your services or products, generally the traffic generated is of a high quality.

Facebook Ad:

You can also use the entire Facebook target group to drive good quality traffic to your store, website or blog. You can target social media ads by geographic location (city, state, country), age, gender and interests. Remember to target Facebook ads to your website, not social media fan pages.

Use Instagram Ads:

Just as we saw the importance of social networks in the free promotion strategy, they are also important in paid strategies. In addition, being one of the preferences of Brazilians, Instagram cannot be excluded.

With Instagram's advertising feature, you can create ads that will be shown to users who may not necessarily follow your profile on the Internet. You can show people your campaigns based on their interests and demographics.

Conclusion:

We can conclude that for you to be able to attract visitors to your website, just follow our tips mentioned in all the topics listed above, and so you don't forget, let's quickly recall some of these tips:

• Focus on SEO;
• Use social media;
• Apply content marketing strategies;
• Create a blog and keep it always updated with new content;
• Use Pinterest to generate more organic traffic;
• Use Google My Business if you have a physical business, it's free;
• Make paid ads on Google Ads;
• Promote ads on Facebook;
• Use Instagram Ads.

That's it, we hope we were able to help you with our tips, now it's up to you, hands to work and success on this journey and success?