Why are you only now making the decision to surf the huge and gigantic wave of Facebook Marketing? It is certainly the most assertive choice you make for your business.
But of course you must be wondering right now. How can I be successful on this platform that already has thousands of businesses competing with each other? Take it easy at this time and don't be worried, we're here to help you do the best!
In this short article, you will have the opportunity to learn many things and know how you will promote your company or business on Facebook in the best possible way.
What is Facebook Marketing?
He has as his main reference the creation, enabling and preserving his brand in this social media. That's why your big goal is always connected to generating more traffic and sales for your business.
So as it is the largest social network in the world, it is certainly the main choice if the subject is marketing on social networks.
If you use the platform as part of your marketing plan, then you may be missing out on a flood of great opportunities for your business.
Facebook has approximately 2.3 billion active users worldwide, in Brazil alone the social network reached 127 million monthly users, surpassing WhatsApp. This represents nearly 30% of the world's population.
This means that there is a huge possibility that your target audience is on FB. Even it doesn't matter what kind of group you're looking for, because there's a huge difference between them on the social network. So we ask you now, why not give them a spoon and tea and use this social network?
Your features:
Fb went through a long and long road until it was able to offer the Marketing tools that the network has today. The network offers 2 means within the platform, which are:
- Pages (pages);
- Ads (paid ads);
- Groups;
- Market (marktplace);
- Jobs (work);
- Insights Tool.
Pages:
Knowing how to use Facebook pages is the most obvious Network Marketing gimmick. This is fundamentally a compound in creating an identity for your brand or business always with the aim of getting more exposure.
Difference between profile and page:
The big difference between page and personal profile is the way users interact with you. So instead of them sending you a friend request, they will simply Like and also Follow your page in order to see your posts in their newsfeed.
It is extremely easy and simple to create and set up a business fan page, but the real challenge is knowing how to create a profile and get many followers. Hundreds of thousands of pages are created daily on the net, but the vast majority of them fail to achieve their objective.
So you must be wondering, but how to create a page that sparks interest for people to click Like?
Tips for creating a page:
In answer to your question we will start with two very simple but important things: setting a good profile picture and a great cover image.
The profile picture on your page should, of course, contain your brand's logo, it will be your identity. This way everyone will know much more about your brand, being able to show it to the whole world.
However the same thing cannot be said of its cover image. Because here is the most perfect place for you to let your imagination flow freely, not leaving creativity aside, of course.
The photo may even be simple, but it does have to represent your brand's niche as Red Bull did, for example, or try to show a creative and very attractive video with them as well. This will only depend on your will.
Description and about section of the page:
Then try to write a brief explanation of what your brand does in the About Section. After that your goal is to look for attracting potential customers.
So before that, try your best to deal with all the necessary information and also try to add unique events. This will definitely attract interest.
Knowing how to use the About section is very important, as there can be placed various important information, such as: link to the company's website, contact such as e-mail, location and also opening hours, if you have a physical office.
This will certainly help and make people know your brand better, so don't leave this information blank.
After doing this, it is possible to increase your fan page with other resources using Market, Jobs and Groups. This way you will be able to study the performance of your page using the data from the insights.
Groups:
Existing Facebook groups are an excellent way for you to improve engagement on social networks. There your participants can ask questions and open discussions about things that are associated with your brand.
And the coolest thing is that you will be able to monitor everything that is happening within the group, do you know why? Simply because you are the group admin.
Groups can and should also be used to build a community around your brand. This will help you understand your clientele much better by meeting their expectations.
So that way, with a little luck, they will become loyal and will grow your business by referring them to friends and family.
Market:
If you have a service or product to sell, then it might be worth setting up a store within your page. And there you will make your products and services available as if it were a real marketplace. And best of all, you won't spend anything for this, as this marketing option is completely free. That way, people don't have the need to look for what you have to sell.
Jobs:
Make your business fan page in the only possible destination, even for your employees and future collaborators. Jobs allows you to post new job openings and feature them in the Jobs section of your page.
Where possible interested candidates can find out more information about your business or company. It sure is an excellent way to create good impressions.
Insights:
The Facebook Insights tool will provide a lot of information about your fan page and your audience on the network. With it you can see a lot of data and reports such as:
- Number of users who are interacting with your publications;
- See if the likes (likes) are increasing or not, and also know the total number;
- Know the demography (location) of your followers;
- It is also possible to know what is the most popular content on your page;
- Know how many unique visitors and views during the week.
It's good to always be very attentive to this data and know how to use it to your advantage, because you can share the most popular post again, and thus get much more engagement from your audience.
Ads:
Doing paid advertising on the social network has never been easier using the sponsored ads tool, the ads are so targeted and targeted to the target Audience that are worth the investment. So if you have a budget for this, invest in Ads, and also in ads for remarketing. Because this platform is excellent for this strategy.
A well-crafted ad is totally capable of making web users stop scrolling through their newsfeed to click on it. When using the social network as an advertising strategy, never forget to think of it as a form of investment, and not as a way of spending money for nothing.
Because the return may come in the form of direct sales, conversions, traffic, conception of your brand, among others. Everything will depend on how you define your advertising campaigns.
Learn how to create a Facebook ad:
Face's advertising tool works with objectives, so the first thing you have to do is define the objectives of your campaigns and ads, for example: Perception, Consideration and Conversion.
- Perception: aims to improve the presence of your brand;
- Consideration: this feature engages people by making them more loyal to your site;
- Conversion: This is one of the most used objectives, as it drives people to buy.
If that's the case for you, if you're a beginner, then our recommendation is to always start with the perception objective. Because this function will introduce your brand and sales will come with time.
Defining your audience:
If the brand is yours, then you probably already know your target audience. Never look at too broad an audience, as it probably never works. You will spend money for nothing with an audience that is not interested in your products.
Always try to think on the positive side of things, Fb provides a series of functions that you can and should use to reach and define your audience. The tool will also show you how big it is, whether it's too small, too wide or even just right. You can create different ads for different audiences, always with the objective of getting a better return on your investment.
Since each group of people has different needs and interests, because of this an advertisement that was created specifically for a certain demographic will have a much greater possibility of performing better.
Let's say you're selling skin care products to women, in which case you should create women-specific ads. That's why the copy (ad text) and the image must be related to these needs.
And finally, just define your campaign budget and duration. Define how much you want to spend per day and also the time (days, weeks, months) that you will let your ads run. You can also be setting a lifetime budget if you prefer.
Types of advertisements:
The network offers an extensive series of sets of forms of advertising, with the purpose of always meeting the needs of different types of businesses.
So if you want to create a successful advertising campaign using Facebook tools, you'll need to use the types of ads that are ideal for your business model.
For this reason, we have listed some forms of advertising available on the ad platform:
- Ads using images: it is among the most common of all, always try to use quality and attractive images, we recommend that you use images from free image banks, and that are related to your brand;
- Carousel: this option provides resources in a single advertisement;
- Slideshow: these are photos, but they are presented in the form of a video;
- Advertising with videos: further engage your audience using short and attractive videos;
- Collection: this option will include a cover video or an image as the main component. Ideal for virtual stores;
- Instant Experience: It's the old Canvas. It is a full-screen communicative advertisement that will allow your audience to go through a carousel of photos, videos, sign up for forms and more. All types of advertisements can be perfectly combined here.
Our recommendation is always to carry out a research beforehand to find out which form of advertisement best fits your market niche and performance. Spend time analyzing your competitors and see what they are doing, so you too can apply on your page and in your advertisements. Try to test a little bit of everything until you find an ad format that is ideal for your business.
Quick conclusion:
Facebook Marketing can and should be included in your list of advertising tactics no matter what type of business you have. This social network will suit all your needs.
A good thing is that you don't need to invest money right away, you can start for free and build your audience using your fan page.
And then when you have resources, it's time to start creating your first campaigns and reach many more people interested in your products or services and thus generate more profit.
Of course, it will take some time to get to know all the features available in the Facebook Ads Manager and learn how to use them correctly. Mistakes will definitely happen before you can engage loyal followers and make sales. But your work will certainly pay off.
We hope you enjoyed the article and that it is useful for you and your business. Until later ?
Read too:
? Find out what Instagram Marketing is and why to use it?
? Tips for Marketing on Social Media.
