If you are researching which are the best Marketplace platforms to sell, then it is very likely that you have products there, and of course you want to sell them right?

We made a point of preparing content with the most recommended platforms, where we will also talk about their advantages and disadvantages, and what their main characteristics are.

As our intention here is always to help you, we have prepared several important tips to achieve the success you want in this market and thus be able to achieve much more sales.

Stay with us until the end of this article, and find out which are the best Marketplace platforms to sell online, this guide has the main objective of helping you to define which one is ideal for your profile and type of business.

What is a Marketplace?

A Marketplace is a place to carry out sales and purchases of the most varied types of products and sellers, both in the digital universe and also in the physical universe, as for example we have the free fairs that take place in practically every city in the world.

Marketplace comes from English, and is the result of the sum of 2 words: “market” meaning market, and “place” meaning place or place. They have been growing exponentially on the internet, and have moved many businesses and a lot of money.

Marketplace platforms allow potential customers to have access to the same product, but with the possibility of finding different types of prices, as they also have different sellers. Which will help a lot when choosing an item to buy.

Marketplace Advantages and Disadvantages:

Before you start using any of the Marketplaces to sell that we'll show you in our list, it's important that you know the main advantages and disadvantages that this type of platform offers. If you want to stand out in your business, knowing this information is essential.

Benefits:

• Visibility: as these Marketplace platforms receive thousands of visits daily, publicizing your virtual store and your products can be quite valid. Since your items for sale will be shown to new buyers, making your customer base grow;
• Audience diversity: as different people can of course search for the same product, so of course the possibility of reaching different audiences is much greater, so your brand will become much more recognized;
• Growth in sales volume: making use of a good Marketplace platform together with your virtual store will only increase your sales volume, but always be aware of your stock so as not to sell the same item twice to the same customer;
• Platform is already ready and does not need programming or IT knowledge: the main objectives of these Marketplace sites are instant sales, so visitors and customers just want to know what they want and actually buy.

Disadvantages:

• Platform dependency: if by chance you decide to end once and for all your activities within the Marketplace, then be aware that your customers are no longer able to locate your brand and products in that location;
• High competition: as these online sales platforms offer many possibilities for people to buy the same item, and at different prices, when using a Marketplace you will have to do it differently and better than your competitors in order to stand out;
• Subject to increased fees and obligations: be aware that these platforms have their own policies and rules governed by them so that you can market your products. For this reason, always be aware, as there are many changes in the fees charged by them, so you will not waste your time or your money;
• Influences on the importance of the brand: the main objective within the Marketplace is always the products and not the companies behind them. Due to this, customers may end up taking a little longer to get to know your brand. This is no longer the case with virtual stores, where customers first get to know the company and then the products.

Best Marketplace platforms to sell:

Now that you know what Marketplace is, what it means, what are its main advantages and disadvantages, it's time to learn more about these markets in detail:

Amazon:

Founded on July 5, 1994 by Jeff Bezos, considered at the time to be one of the richest men on the entire planet, amazon is certainly one of the best Marketplace platforms to sell products online.

Even though it leads the market in practically all the countries where it operates, here in Brazil it is still not among the first in the big markets. But that doesn't make it any less important. It offers competitive deadlines, a great image and enormous credibility.

Free market:

O Free market is among the best Marketplaces to sell, and not for less, with more than 10 million sellers, offering products from different categories and different niches, it currently occupies a position desired by many in Latin America, being the most valuable of all. Here it is possible to sell practically everything, and the platform offers several resources for its sellers.

Magazine Luiza:

The Marketplace of Magazine Luiza is perfect for those entrepreneurs who want to further enhance their results and business earnings. Being one of the most prestigious e-commercers in our country, it is gaining more and more trust from the Brazilian population every day due to its practicality, agility and its integration with several stores throughout Brazil.

By making use of this Marketplace to sell, you will have many resources available to leverage your sales even further, such as the Magalu application, a multichannel platform that offers an excellent user experience in retail purchases, Magalu Deliveries, Magalu Ads, Magalu Payments and more.

Netshoes:

As the giant already knows Netshoes is among the best Marketplace platforms for selling sporting goods in general, so if you intend to or already operate in this niche, this is the ideal place. It receives an average of 54 million visitors every month. To start, just make a brief registration, wait for your approval and sell.

Americanas Marketplace:

the platform Americanas Marketplace it is also among the giants of the market, encompassing several sites that are already leaders in sales on the web, such as Submarino, Shoptime and, of course, Lojas Americanas.

The great advantage of this Marketplace is that they don't require any minimum investment from sellers to get started. The market works with the commissioning system and the number of different niches is gigantic.

Via:

O Via it is an excellent market to sell on the internet, the platform grew last year by approximately 130%, it is also responsible for Marketplace giants such as Extra, Casas Bahia and Ponto Frio.

A great place to sell, monthly they average more than 1 million sales (orders). Virtually any niche fits on this Marketplace platform.

Wood Wood:

O Wood Wood was created in 2009 in the state of Paraná, more precisely in Curitiba, this Marketplace stands out for being the largest company of products and items for the home in the entire country. Nowadays it is worth more than 1 billion dollars on the market, it makes approximately 8 thousand daily deliveries.

Shopee:

The Marketplace platform for selling online from Shopee is excellent for those who are always looking for innovations and different ways of achieving sales.

With just over 5 years of experience in the market, its App has already been downloaded by 200 million people. One of the great advantages of this platform is its sale rates, which are probably the best among online marketplaces.

Elo7:

If your objective is to sell products related to handicrafts, elo7 is considered the largest company selling copyrighted products and items in all of Latin America. The platform currently has more than 80,000 different retailers in 3,700 cities across the country, and a number of monthly views of 23 million accesses. It has creative products, so sell here.

Walmart Marketplace:

the market of Walmart Marketplace It can be great if you are starting your online sales journey, this Marketplace is based on SKU, inventory, real-time updates and more. But on the other hand, the company does not clearly show information about costs and commissions.

Submarine:

The big and main positive point to use this Marketplace platform to make sales is the fact that they simply have a huge visitor traffic daily, which Submarine offers its users marketing resources combined with technology. Just register, wait for approval and you can sell. They offer different forms of payment and anti-fraud systems.

Centaur:

The Marketplace platform for selling products from Centaur it is also very focused on the sports niche, recently it managed to acquire Nike's operations here in Brazil. Which made it the only and exclusive authorized distributor of this renowned brand.

Shoptime:

In addition to being a great Marketplace platform to sell a wide variety of products, the shoptime offers a very attractive differential for its users, which is its television channel, which has a large audience.

Your commissions start from 16% upon the sale of each product. And we cannot fail to mention that they own one of the largest email contact lists, have a large following on YouTube, Instagram and Fb.

Extra:

The Marketplace Extra emerged in 2013, starting from a merchandising extension, they have a Marketplace system that lists products within the platform itself. In it, goods from the most varied categories of niches can be added, the site manages to attract many visitors daily, exceeding 10 million customers.

Global Fashion Group (GFG):

The vast majority of people do not know the Global Fashion Group by that name, but they know it from the E-commerce sites that are linked to it, which are dafiti.com (fashion), kanui.com.br (sports goods) and tricae.com.br (products for children and babies).

Both famous on the internet. Each of these E-commerces mentioned are excellent options for you to place your products in large E-commerces that only sell a specific niche.

aliexpress:

O aliexpress is a China Marketplace platform well known by Brazilians, it opened its doors for sellers here in Brazil to advertise and sell their products.

They offer the lowest commission rate, but on the other hand, they have a high relevance in the market, mainly electronics. Their monthly visits reach expressive numbers, where they currently receive 43 million accesses.

OLX:

A OLX is practically one of the most popular Marketplaces in all of Brazil, it is currently among the 25 most accessed online sales platforms. The same is known by all for the sale of semi-new and used products.

But currently it has undergone an update where selling new products can also be a good option, in this update they also included the OLX Pay payment method to make your sales and shipments even easier.

Carrefour Marketplace:

In 2021, the gigantic and well-known hypermarket chain Carrefour invested heavily to leverage its Marketplace platform, the Carrefour Marketplace. They already have more than 25 million monthly visits, offer their consumers their own card, thus allowing purchases to be paid in up to 24 installments.

I got sick:

The online market platform for selling products from I got sick is very much aimed at a younger audience, and young adults, the site basically started as a simple thrift store on the internet.

A place where it was practically possible to sell those pieces of clothing that you don't even wear anymore. But currently, with the growth of its Marketplace, the online platform has turned into a giant showcase that sells various products, such as furniture, cell phones, notebooks, and even jewelry.

Facebook Marketplace:

The social network released the function to its users in 2016, the facebook marketplace it is much more than a simple place to sell items, it is a totally unique and exclusive integration of the platform.

Where the main purpose is to bring sellers and buyers closer together. Facebook is already establishing many partnerships with large companies in the market such as Shopfy and many other great e-commerce platforms.

Bahia Houses:

It is practically impossible for a person who does not know the Bahia Houses, it is physically present in more than 17 states throughout Brazil, in the most diverse regions.

But the opening of its Marketplace platform for internet sales only started in 2015. It does not charge fixed fees, only fees for sales made, not to mention the visibility of its brand, which is gigantic.

Cold spot:

The well-known Ponto Frio store was the pioneer among the large appliance chains to start investing in advertising and television advertisements, this a long time ago. With currently 12 million monthly visitors, the Ponto Frio Marketplace is of great importance, especially if your area of expertise is appliances or furniture in general.

Virtual bookshelf:

A Virtual bookshelf is a Marketplace platform for selling books and tallows, its App has already registered more than 23,000 downloads of booklets, in just its first month of operation. Their website provides a service of virtual stores specialized in tallows throughout Brazil, and performs real-time integration with the physical stock of all stores registered on the platform.

How to sell more on Marketplaces?

Now that you know which are the best Marketplace platforms to sell on the web, check out some essential tips for you to get even more results in these markets.

It doesn't matter which one you choose to work with, but in both there are rules that must be taken very seriously, because if you violate the norms of their usage policies, you can even be permanently banned from them.

• When registering for a Marketplace, always read the rules, regulations and policies;
• Try to find out what types of products may or may not be sold there;
• always use high quality images;
• Craft compelling titles and descriptions to make your ads stand out;
• Always register the product in the correct category;
• Always inform the delivery time;
• Get good reviews from your customers;
• Serve them in the best possible way, answering any questions they have very quickly and transparently;
• Offer good quality goods at prices that are competitive;
• Try to avoid as much delay as possible in the delivery period;
• Analyze your competitors.

Conclusion:

Knowing practically everything about Marketplace platforms, what they are, how they work, their main advantages and disadvantages, what you need to do is analyze your real needs, and thus be able to choose the one that best suits your business profile.

So, in order not to forget which are the best Marketplace platforms to sell products online, quickly recap what they are:

• Amazon;
• Free market;
• Magazine Luiza;
• Netshoes;
• Americanas Marketplace;
• Via;
• Wood Wood;
• Shopee;
• Elo7;
• Walmart Marketplace;
• Submarine;
• Centaur;
• Shoptime;
• Extra;
• Global Fashion Group (GFG);
• Aliexpress;
• OLX;
• Carrefour Marketplace;
• I got sick;
• Facebook Marketplace;
• Bahia Houses;
• Cold spot;
• Virtual Shelf.

That's it, we've reached the end of yet another piece of content where we talk about Marketplace sites, we hope we've helped and make a good choice. Success ?